"It takes both hands to hold a Whopper!" Do you remember this TV commercial campaign from the 60s and 70s? I didn't, not that it mattered at last night's Monday Night Moving Pictures show at Gallery 5. The film program featured 11 films from three local filmmakers (Celie Dailey, Chad Middleton and Jordan Bruner) and included everything from naked go-go style dancers, male and female, to parachuting grapes to a balloon heart over Stuart Circle.
The collage of old commercials was a fascinating cultural snapshot. Burger King ads aside, I also didn't remember Aurora toilet tissue. The Chevy ads were hysterically earnest (why would you NOT want a new Vega, Chevelle or Monte Carlo...especially for less than $3500?). Some ads I did recall: Certs is two...two...two mints in one was a familiar refrain. Rolaids consuming up to 47 times its weight in excess stomach acid, as endorsed by a school principal who clearly had a lot of stress (you should have seen those kids fighting on the playground!). And the woman who got offered twice as much Brand X detergent if she'd just give up her Tide; but her husband was a painter and she needed that Tide to get his dirty overalls clean, so she was having none of it.
But I digress, because the vintage commercial film was only one high point of the evening. Music was provided after the films by Cubscout and the Rhinoceros, The Native Young and finally Hot Lava's poppy surf rock. You have to like a Monday night with so much to offer for five bucks.
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